the conjuring trailer analysis

The conjuring-

Directed by- James Wan

Produced by- Tony DeRosa-Grund, Peter Safran and Rob Cowan

Written by-Chad Hayes and Carey Hayes 

Starring- Patrick Wilson, Vera Farmiga, Ron Livingston and Lili Taylor

Release date- 19^th July 2013

Genre- horror

Distributed by- Warner bros.

Editing by- Kirk M. Morri

 

Plot-

 

A demonic entity lays claim to family living in a secluded farmhouse, prompting them to seek the aid of two renowned paranormal researchers in this tale of possession inspired by actual events. The story gets underway as paranormal researchers Ed and Lorraine Warren evaluate a mysterious doll discovered by a trio of young roommates in 1968. Believing their house to be haunted by the wayward spirit of a deceased young girl, they give the girl permission to inhabit the doll, and soon their lives become a waking nightmare. Informed by Ed and Lorraine that they have fallen victim to an inhuman spirit seeking a human host, the roommates entrust the doll to the Warrens, who place it in their personal museum for safekeeping. Flash forward three years to Harrisville, RI, where the Perron family have just moved into their country dream home -- an 18th century farmhouse that offers plenty of space for parents Carolyn and Roger, as well as their five daughters Andrea, Nancy, Christine, Cindy, and April. It seems like the ideal place to raise a family until a series of unsettling events leave the Perron family convinced they are not alone. Terrified, Carolyn reaches out to the Warrens for help, and learns that a demonic entity has attached itself to her family, and has no intentions of letting them go. Meanwhile, the deeper the Warrens delve into the farmhouse's history, the clearer it becomes that this spirit has a murderous agenda, and that no one will be safe until it is driven back into darkness.

 



This is one of the first shots in the trailer showing the institution logo, this being ‘warner bros pictures’.  This automatically gets the audience’s attention as this is a very well known, worldwide institution and most if not all the people in the audience will know who they are and films they dove recently. This will tempt the audience to watch the film from the known institution as they will be aware of their success and their many successful films in the past, straight away giving a good impression about the film and good expectations for it.

 

This is a shot early on in the trailer which shows the setting in the house from the film, this gets the audience involved with the film and lets them see the setting and surroundings in the film. This hall way is very large suggesting it’s a big house which is typical for a horror film. It is also very dark and gloomy suggesting an evil presence and giving out the feeling of a horror film.

This shot about a third way through the trailer shows a clip of writing which is typical for horror films to show a few clips of writing to help explain more about the film to the audience without giving away too much. This gets the audience interested and keeps them watching the trailer waiting for the writing to come up for them to understand it, so by doing this keeps the audiences eye on the trailer. This writing says ‘BASED ON A TRUE STORY’ which automatically gets the audience’s attention as it’s a horror based on a true story which makes the film a lot scarier and interesting. The writing is also in capital letters to stand out more and to also show the importance of this clip and the statement given.

This clip shows the front of the large house that’s in the film at night time and the scene is very dark and shadowed off, suggesting a bad presence as darkness represents evil and death. This clip of the big house shown in the darkness of the night is typically used to show horror films and represents them and links back to the genre well. This clip is quite stereotypical of horror films with the big haunted house at night with a lot of land so this clip represents this genre of film well.          

This clip which is just under half way through the trailer shows the stairs in the house, showing the family photos falling off the wall and falling down the stairs suggesting the presence of something bad. The clip is also quite colourless and dark again suggesting bad things and evil. It is quite typical in horror films that families and family photos are targeted, so this clip fits in well with the genre.

This clip has text on it that says ‘from the director of saw and insidious’ which automatically gets the audience’s interest as these films are from the same genre as this trailer and the majority of the audience will be interested in this genre so they would have heard and seen these successful films. So this would get them interested in this film from the standards and success of these two films. This clip also lets on a bit about the theme of the film and what it’s going to be about as you get hints from films that were made by this director but it doesn’t let too much off, getting the audience interested.  Also the font and style of writing in this clip is in keeping and is the same as the rest of the fonts in the trailer, also the font and clip fits on with the genre with the dark black background suggesting evil and the white bold writing on top in keeping with the rest of the trailer.

This clip which is about 2 thirds through shows the basement of the house with extra bits of storage in it. This clip is very dark and shadowed off and is in black and white which represents a bad presence and suggesting this is a bad dark scary place which is typical for horror films to make the basement the main focal point and to show it to be the most haunted section of the house, brining the fear out in the audience.

A woman is shown in this clip towards the end of the trailer, she is shown in the dark with just a match for light and with a shocked startled look on her face automatically suggesting something is wrong and she is scared and uncomfortable. This is reinforced by the pair of hands appearing out of the darkness in the background suggesting there is a presence behind her. Again this shot is typical in horror films with someone on their own in the darkness as it creates a realistic fear for the audience which is where the thrill comes from in horror films.

This clip is nearing the end of the trailer and shows the name of the film ‘the conjuring’. This clip fits in with the rest of the trailer and the genre of the trailer with the black background suggesting evil and darkness and then the huge bold yellow lettering with the title. The font of the writing fits in with the writing in the rest of the trailer and works well for the title of this film as it is very bold and sharp making the title remember able. It’s also made remember able by making the lettering yellow rather than white as it stands out and adds a glow to the title which is unusual.