mama poster analysis

This poster represents this film to be a horror film as it has all the codes and conventions of a typical horror film with the dark colours such as black and brown with the gloomy background. It also represents this in the characters shown on the poster as it shows the supposed ‘demon’ in the film in the foreground but doesn’t let out too much information as it doesn’t show its face. This ‘demon’ is wearing old, shabby, dirty clothing which is a dress which suggests it’s a female it also has moths flying around her which shows that there is something strange about her. The unusually long arm of this ‘demon’ is shown and is shown to be really skinny, emphasising the bones and veins which adds a grotesque feel to the poster. This ‘demon’ is shown in the dark and is quite shadowed off suggesting that it she is evil and is in touch with her dark side which also represents this poster to be about a horror film. There is also a little girl in the poster who is hiding behind this ‘demon’ which suggests that she trusts her and looks to her for comfort and protection, it also shows that she is vulnerable to become close with the ‘demon’. The little girl is shown in the light in the poster which contrasts with the shadowed off part on the other side of the poster covering the ‘demon’ which suggests that she is pure and innocent, again following the codes and conventions of a typical horror poster. The title and information shown on the poster also follows the codes and conventions of a horror film, as it has the presenter at the top and the release date at the bottom, but unusually has the title nearly at the bottom of the poster is bold white writing to stand out and make the name remember able. The font and size of the writing also represents a horror film as the font is quite bold and eye catching and fits in with the genre of the film. And the size of the fonts are used appropriately as the title is the biggest font on the poster automatically making it the focal point in the writing suggesting it’s the most important and then the release date is the second largest font making it the next importance as it informs the audience when they can watch the film and then the presenter is the last bit of text which shows its least important but it’s at the top of the poster which catches the audiences eye straight away. The title and slogan for the film fits in well with the poster and the photo on the poster as it shows the little girl hiding behind and being protected by the ‘demon’ suggesting the title links to this image getting the audience automatically interested as it is an usual and unhealthy relationship. This will also get usual horror fans interested in this film as it is unusual for the children to develop a close bond with the thing that scares them in the film, as children are usually scared easily and this shows something different in the film creating a different kind of horror film to draw in the target audience.